I spoke to Bolton fans going through some loyalty issues..
I interviewed Bolton supporters at different stages in the match, and it seemed that they became more and more loyal to their team as their fortunes deteriorated. Before the match, I asked fans about their high hopes for the match ahead, based on Manchester United's defeat at the Reebok stadium, but they seemed at a loss for any kind of positivity.
However, by half time, 2-0 down, the Bolton fans had definately found their lost pride.
It seems that maybe they just prefer to be the underdogs.